Dolce & Gabbana debuted its Abaya collection on the Arabian branch of online retailer Style.com on Sunday. The range consists of hijabs and abayas in neutral colours, featuring classic D&G motifs such as intricate lace trims and even includes prints from their SS16 collection such as polka dots, lemons, and daisies.
However, this isn’t the first time that the Muslim market has been of interest to luxury brands. In recent years, particularly for Ramadan, designers such as DKNY and Tommy Hilfiger launched dedicated capsule collections for the holy holiday. Luxe online retailer Net-a-Porter has also followed suit with a shopping campaign titled “The Ramadan Edit”.
Lower-priced brands have also hopped onto the trend. In 2015, Uniqlo collaborated with British designer Hana Tajima to create a range of hijabs, blouses, and dresses which were sold on the retailer’s website.
H&M made headlines when they featured their first hijab-wearing model - Mariah Idrissi – in one of their campaigns last autumn. When the campaign first hit the screens, Mariah told Fusion in an interview:
“It always feels like women who wear hijab are ignored when it comes to fashion, our style in a way, hasn’t really mattered, so it’s amazing that a brand that is big [H&M] has recognised the way we wear hijab.”
Looking ahead, I believe the days of ignoring this demographic are coming to an end. Last summer, Fortune cited a Thomson Reuters report that noted in 2013, Muslim women spent $266 billion on clothing and shoes. The report also stated that spending in that category is expected to reach $484 billion by 2019, meaning designers and retailers will look to provide goods for this demand. The Arabian fashion market will only continue to grow!