JOYRICH, the Los Angeles based brand founded by Tom Hirota has collaborated on a capsule collection with Lewisham MC Novelist.
With a core centred around creating a colourful blend of pop textiles, JOYRICH is becoming known for its high profile collaborations. Whilst most street wear brands tend to collaborate with cult artists and brands, Joyrich seeks to collaborate with well established names.
The Fall/Winter '17 capsule collection designed by Novelist is inspired by his love for workwear with functionality and sportswear. The collection includes a triple white gilet, denim jackets, as well as headwear.
The collection launched in London's new street wear pop-up 24HOUR EJDER CLUB brought along with it an impromptu freestyle by Novelist and his Lewisham based crew, Ruff Sound.