Independent British label Bellfield is a name some may be familiar with. Born out of a design organisation back in the 70s, Bellfield have built up a distinct brand aesthetic and mixes it’s heritage-inspired roots with modern trends to create apparel that stands out from the crowd and exude effortless style. Whilst mainly using a neutral colour palette for most of their clothes; to maintain the vintage side of their brand identity; Bellfield aren’t afraid to experiment and produce some great trophy pieces.
This spring/summer, Bellfield are taking us to the Aloha State and have focused on a capsule collection called ‘Waihiki Surf’ consisting of key wardrobe pieces ranging from Hawaiian shirts, using authentic tropical prints vintage pieces to printed board shorts in an array of pastel hues. You’ll also find some light outerwear jackets, perfect for taking through the April showers right to those chilly summer nights. However, other than the Hawaiian vibes and light summer layering pieces, the collection will also have a range of classics such as oxford shirts, vintage denims and chino shorts; synonymous with the Bellfield brand.
We asked the designers a few questions:
Q: What is it that you think sets Bellfield apart from other brands?
A: I think Bellfield offers trend led design and quality that you'd only find at brands in a more premium bracket than us but still at a great price. Our customers appreciate both those aspects of value for money and great design with a handwriting unique to Bellfield which has helped us grow a rapid following and to become a well known brand fairly quickly as we are still only a young brand.
Q: Why is the focus on blending vintage and modern styles important to Bellfield?
A: As part of our design philosophy, it’s key to look back to move forward, and draw influences from past decades. By taking a vintage piece as inspiration and reinventing it for the modern age, as a brand, we’re able to create something new and original.
Q: Which public figure/celebrity would you say your brand is perfect for?
A: Alex Turner and Jake Bugg have always been the key guys we have seen for the Bellfield menswear range as they reflect our vintage style in a contemporary way. For ladieswear Cara, Alexa and Hailey Baldwin are our It girls and we love bloggers like Victoria from In the Frow and Megan from Pages by Megan.
Q: Which is more important; killer statement pieces? or a wardrobe filled with classics?
A: A killer statement piece with wow factor can really make an outfit. At Bellfield, we love a statement knit or an amazing jacket. As a brand we always offer the best of both worlds so you’ll find key, eye-catching pieces alongside our classic denim, tees and dresses.
Q: What are your favourite pieces from the SS15 collection and how would you style them?
A: On Menswear our favourite pieces from the new SS15 collection is our navy suede 'Bermuda' bomber, best worn with our vintage print Ganryu hawaiian shirt. We also love the Idol fit jeans which are best worn for going out.
During the day at the beach we'd opt for our Skye swimming pool effect swimmers with our Harvey woven jacquard tee and signature espadrilles. The ladieswear SS15 collection has had a great reaction and everyone is loving our fisherman jackets, pastel knits and embroidered denim. We love to style these together for a strong festival look.
Take a peek of Bellfield SS15 in these exclusive campaign images below!